Should You Market When You’re Busy?

A friend asked me Friday, “If you’re busy, why are you doing seminars and mailings?” Good question. For all businesses.
The traditional answer for consulting firms has been to stop marketing once they were busy. And–as I taught CPE classes years ago–it assures that the work load is never equal. In our business, the average time for a client to decide to move forward on a project can be anywhere from a few months to a few years. Our business isn’t like retail, where Sunday’s newspaper ads bring in Monday’s customers. What we do today brings in clients two years from now.
So if we’re busy today and we ignore new business, we’re going to be out of business tomorrow. So, at DGG, we’re never too busy to discuss another project. And we appreciate any referrals you may send our way