Monetize. Merriam-Webster defines it. It DOES NOT mean to “make a profit on.” You cannot monetize a web site. You cannot monetize a blog. You cannot monetize a podcast. In the first place, there’s nothing there to make a coin out of and you’re not redeeming any corporate debt.
You can make a profit on the things above.
Geeeezzzzz. Has profit become a four-letter word? We’re now using an euphemism for profitability?
Ok, perhaps I’m being a little reactive here. Perhaps you can stretch the first definition below (“to coin into money”) to mean to convert into money. But that’s a reach. Coin means to make a PHYSICAL coin.
We’re butchering the language. Kinda reminds me of the transition of the word “impact” (which, by the way, was ONLY a noun for many years…you could say “make an impact on something,” but it made no sense to “impact something.”). I resisted (and resist) that to this day. This one seems like more of a reach.
Make a profit…do not monetize. Profit good…monetize bad.
Oh, and while you’re at it, laugh a little.
Definition of monetize – Merriam-Webster Online Dictionary
Let’s get this straight up front: this post is not about sex.
About 30 years ago, when I sat down at the keyboard of the Radio Shack TRS-80 (affectionately known by those of us who used it as the TRASH-80), someone showed me how typing
>10 PRINT “BOB PALMER”
Would print my name on the screen. And
10 FOR I = 1 to 100
20 PRINT “BOB PALMER ”
30 NEXT I
Would print my name 100 times. Likewise, adding a simple semi-colon (;) to the end of line 20 would print my name across the 80 character screen until the space ran out, then wrap the line to the next line, and so on.
I was hooked. I didn’t have to wait for the test results, or the cookies to bake. I got to see right then, right now the effect of my creation.
SecondLife is like that. You can create stuff and see the effect right now. Make a cylinder, apply a bark texture to it, you have a log (or a tree trunk). Upload graphics. Cut out things on Photoshop. Play around. Upload music.
Part of the attraction in SL is that you can see the result now without having to cut the wood or wait for manufacturing.
Still has its attraction.
A Wiki is a webpage that can be edited by the users. Usually, the software that supports this editing has workflow, approval, undo, and redo capability.
You can see a table of different Wiki software, some free, some not at one of the most famous Wikis, Wikipedia. Many of these Wiki software packages are free.
What might you use a wiki for?
- Internal communication
- Project Management
- Client communication
- Training manuals
- Technical manuals
- Program development
I’m sure I missed a bunch, but this will give you an idea.
Suppose I miss a day blogging. Like yesterday.
Should I post today what I would have written if I had written the post that I didn’t write yesterday? Or should I just back date it and pretend like I remembered to post?
But that would be dishonest…
I’m sure most people have heard about the backdated stock options scandle by now. Seems that several really large companies (Apple, United Health, etc.) issued stock options, and chose dates for the stock options that corresponded with annual low prices of their stocks.
This had two effects:
(a) Employees who received the options whose value had increased got an instant increase in pay, and
(b) The corporation got to value the stocks at the lower price rather than the current price when the stock option was actually granted.
Lest you think this is unusual, since then over 150 companies seem to have gotten embroiled in the same scandle.
My parents taught me better: They called it “lying.” And it was wrong.
What were they thinking?
A client emailed me earlier and mentioned an article on embezzlement that I published first on the blog, then later in some of the DGG newsletters. He got the newsletter, and used the article, with an appropriate highlight, as evidence for the District Attorney. Turned out that the employee confessed and made restitution.
Someone really does read the stuff I write…
Anyone else out there?
SecondLife publishes some statistics for you to review. I note that 283,000 people have logged in during the last 14 days, and 601,000 during the last 60 days. Here’s the table:
|Residents Logged-In During Last 7 Days
|Residents Logged-In During Last 14 Days
|Residents Logged-In During Last 30 Days
|Residents Logged-In During Last 60 Days
This is an international site. For all the buzz, it still looks like just a few people. Maybe I’m wrong.
Second Life | Economic Statistics
There is nothing either good or bad, but thinking makes it so.
William Shakespeare. Hamlet. Act ii. Scene 2.
Sometimes my blog posts are generated by things that happened. Today is not one of those days. I’m thinking–frankly–about how businesses go about hiring employees successfully. And, specifically, that I think I’ve been unsuccessful as many times as I’ve been successful.
Don’t get me wrong, when I’ve hired good people, they turn out to be really, really good. But the question is how to do this with every hire.
What I’m looking for I can capture in a sentence: Give me employees who can think! If they can think, everything else seems to work out.
I think and think for months and years. Ninety-nine times, the conclusion is false. The hundredth time I am right.
Think with me about this. What do you think is effective in hiring? Should we ask Microsoft questions: Why are manhole covers round? How many gas stations are in the continental US?
Or should we give tests? Personality? Aptitude? Technology?
And, yes, we were interviewing today, but that’s not what generated this post. At least, I don’t think it did.
I rarely just quote someone else, but Ziff Davis says it better than I could.
Ok, this has got to be one of the wackiest ideas I’ve heard in a long time. Dell now plans on selling PCs inside the oh-so-hot virtual community Second Life. So how will this work? You spend virtual dollars on a virtual Dell PC that you put into your virtual house on your virtual island, inside a virtual world? Or do you buy a real computer with real dollars in a virtual world that, presumably, shows up in your real house? Either way, it’s way out there. Read our story for the details.
Wacky? Good word.
I still don’t get it….but I’m workin’ on it.
News from PC Magazine: Dell to Sell PCs on Second Life
eWeek provides some practical advice for companies that are evaluating Windows Vista and Office 2007. I’d add one thing: there are enough new features in Office 2007 that I think it’s reasonable to expect that some users will want Office 2007. I don’t think this is a bad thing. They will get Office 2007 bundled with computers they buy by mail order. They’ll get Vista with new PCs soon. I don’t think it’s ever good business to dig in your heels and refuse to upgrade.
I still don’t have any Microsoft stock. No axe to grind. Just evaluate the new products based on the potential business benefit to your business. If there isn’t any, don’t upgrade. If there is, don’t stonewall.
Dos and Don’ts for Vista and Office 2007