Microsoft Local Engagement

What? I got an email the other day from a new Microsoft Local Engagement Partner Manager, whatever that is. Links in the email he sent connected me to a website where I saw several “widgets” (which look a lot like blog rolls) to put on my site. If I fill in some info, it provides me with some code which I can paste in the blog. Clicking one of these things takes you to the Microsoft site. Here’s the one on the current economy:

Ok, so I admit I do understand how this benefits Microsoft, since it links more traffic to their site. But explain to me again how this benefits MY business??
Hey, Microsoft, I thought the idea here was that we were partners. I’m trying to hold up my end of the bargain. What gives?