Here are four basic questions about your business. Can you answer them?
- Which ten customers (by salesperson, if you have them) purchased the most from you last month?
- What did they buy?
- Will these customers purchase again this month?
- What are you doing to try to get them to purchase again?
The first two answers you should be able to get directly from your computer system. The third is a matter of analyzing the data from the first two with the employee that knows the customer best. The last is on you.
How did you do?