There is a cottage industry that offers to increase your results on the search engines. Some people think it works, but there are many companies out there selling what amounts to garbage for SEO.
The general concept is using the key word (say “accounting software”) on a web page or blog article. Some of the companies that sell SEO services generate pages that make no sense. Here’s an example: http://virtualblackswanmarketing.com/?p=7077. If you can figure this gobbledygook out, let me know.