I don’t often post about pure marketing, but this article seemed to deserve a post. Randy talks about the tendency to want marketing to give instant gratification. His example is Groupon promotions which often lead to a rush of business from new customers that never come back. The loss leader turns into just a loss.
I think this is also true of electronic marketing based on search engines, Facebook, LinkedIn, etc. Check out Randy’s article and let me (or him) know if you agree!