Ice Cream and Vegetables | Leading Results

I don’t often post about pure marketing, but this article seemed to deserve a post. Randy talks about the tendency to want marketing to give instant gratification. His example is Groupon promotions which often lead to a rush of business from new customers that never come back. The loss leader turns into just a loss.

I think this is also true of electronic marketing based on search engines, Facebook, LinkedIn, etc. Check out Randy’s article and let me (or him) know if you agree!

Ice Cream and Vegetables | Leading Results.