How People Read Websites — Eyeball Tracking

If you knew where people looked on your website, you’d probably put the most important stuff there, right?

There was a report from MarketingSherpa several years ago that used eyeball tracking to make recommendations for designing pages. Eyeball tracking actually measures where people look when they look at something (usually a computer screen).

Here’s an interesting (and useful) example of how people go about reading web pages.

I know this isn’t business software or ERP related, but it’s interesting. Hope you like and use!

One thought on “How People Read Websites — Eyeball Tracking

  1. I’ve also seen a study showing that 5x the number of people will read a headline over the rest of the content so make that headline count- make a specific promise about your services directed right at your target market.

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